Market Research- Pop Music Videos and Analysis

This is Katy Perry's song, 'California Girls.' This video is the perfect example which relates and shows the link to the genre of pop. In this video, colours are being played with and the whole atmosphere is bright, relating to the bright theme usually in pop music videos. In pop music, it is all about the way the artist is dressed as well as the atmosphere around them but the music isn't noticed as much. Katy Perry wears outfits made out of candy, making the video seem quite childlike at the beginning where she seems really happy when licking an ice cream.There are also animated gummy bears in the music video and Perry's expressions link well with the upbeat music. However, as the video proceeds, the gummy bears swear and Katy is wearing nothing in one scene making it jump from suitable for young teenagers to PG as explicit scenes are shown. Snoop Dogg also features in this video and he wears a candy suit relating to the whole theme too. The overall lighting and colours of the video are really bright and fits to the theme and beat of the song which is quite upbeat and fast.




This is Taylor Swift's song, 'We are Never ever getting back Together.' This video is really different compared to Katy Perry's 'California Girls' as it is a bit slower but still has a fast, upbeat tune. The lighting is a bit dull and not many bright colours are used in the video however, at the beginning, Swift's outfit has some bright colours and the setting of the room has random pop of colour such as a red cushion and her lip colour is also red, making it stand out and literally 'pop' out to the audience. At the end of the video, there is party held at her house where the lighting is even duller but some people are wearing outfits with bright colours and playful costumes relating to the pop culture and genre quite well. Taylor's expressions are not too over the top or exaggerated although they are very clear. The video is her talking about her experience with a tune and beat to accompany her speech which is a creative way to reach the audience and this in itself is quite unique and pops out to the audience as its different from all the other pop music videos.



This is Meghan Trainor's song, 'Lips are Movin' and this is a very upbeat and eye-catching video. The lighting is very bright and the colours used are also very bright. At the beginning, the mic is painted red which is the main colour used throughout the pop genre. The video also consists of some real pop art such as big red lips and this has a link to the genre a lot. Also, Meghan changes her outfit a lot throughout the video and most of them are brightly coloured and one of her skirts is multi-coloured and striped, relating to the genre. Everyone else in the video are also wearing bright coloured clothing and Meghan's nails are also painted red. At the end of the video, there are other images with the colours red and pink used to make the video eye-catching. The whole set is brightly coloured and attractive and most of the colours pop. Overall, it is a very bright and fun video.