Sunday, 7 February 2016

Masthead/Font Decisions

When I first started to think about masthead ideas, I was inspired by existing mastheads. These consisted of the words: King of Pop, Bust, Popstar, Express, Glamour and Blender. Two words that I came up with were RazzleDazzle and Spark. King of Pop reminds everyone of Michael Jackson so it wouldn’t be a suitable name, Bust has negative connotations and it could link to Hip-Hop and Grime music, Popstar is quite informal and may relate to the younger teenage audience, Express is already a famous magazine, Glamour sounds like a makeup and beauty magazine and Blender doesn’t sound like a Pop magazine but rather links to a health and food magazine. I then came to the conclusion that RazzleDazzle was also quite informal and wasn’t suitable for my target audience. I made a final decision to name my magazine Spark. I think this is a suitable masthead because it is quite formal and relates well to my genre of music, Pop.
I first chose font 1 as I thought it represents the word ‘spark’ quite well. However, it doesn’t relate to the pop theme and I don’t think mastheads with the exaggerated serif work well with the theme of Pop. Also, at this point, I hadn’t researched other fonts so I thought this was the best one.
Font 2 is my final choice because after asking my peers, my teachers and investigating for myself, I quite like this font because it has connotations of a bubble and links well to my theme. However, I experimented with different colours as you can see in fonts 5,9 and 10. I think font 10 is targeted towards younger teenagers so it isn’t suitable for my target audience but it reminds me the typical ‘spark’ colour as its yellow. Font 5 and 9 are quite suitable for both my target audience and my theme and I will experiment with the colours after I do test shots as I can use the model’s outfit for the colour inspiration.

Font 3,4,6,7 and 8 are some other fonts I got hold of  but after looking at different fonts, I realised that these ones didn’t suit my theme so I will use font 2 as my final font because it suits my theme and my target audience as it is quite ‘mature’ and the spacing of the letters is quite effective. 

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